Making a good first impression with your website, logo design, and your marketing material is vital to ensuring you don’t turn customers off and send them towards your competitors. Visually appealing designs created by a professional graphic designer will help to establish your businesses credibility.
You don’t want your graphic design job to go to press just to have the printer discover that you didn’t set your borders correctly or that your fonts are corrupted. It can end up costing two or three times as much to get your design where you want it if you try doing it yourself or using a quick online solution. Understanding how to set up work for print, using colors, typography, saving images correctly, overprints, bleeds, RGB or CMYK, pixels, jpegs, SVG or pngs…it can become overwhelming and costly.
Graphic Design trends
A professional graphic designer will be aware of what’s trending in the world of design and advertisement. New and exciting ideas are what makes a successful designer and you want someone that doesn’t have to mimic what’s out there but who will try to go above and beyond to make your brand the best it can be.
Getting your design up and out the door ensures faster responses to your product, less frustration and having a professional graphic designer do it leaves you with time to spend on other aspects of your business. By taking advantage of a professional graphic designers expertise, you’ll save time and get the project done right right the first time around.
Using different logos, different fonts and different colors everywhere, it’s going to be hard to look professional – never mind standing out in a potential customer’s mind. Graphic Designers know how to watch those little details and ensure that every piece of marketing communications fits with everything else. Sure, your customers may not notice if you used “Times New Roman” in one ad and “Helvetica” in another, but the subconscious mind picks up details and uses them to form an overall impression of your business. You look much more professional when everything does, in fact, fit together.