Getting Started With Infographics

What Are Infographics?

According to dictionary.com, an infographic is, “a visual presentation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject.”   

Essentially Infographics are a fun and easy way to communicate information. By combining text, images, and graphics, they can convey a complex message in a concise and visually appealing way. Infographics are particularly well-suited for social media, where they can quickly capture attention and be shared widely. With the help of infographics, businesses can reach a wider audience and achieve their marketing goals.

Why Are Infographics Important? 

 Infographics make it easy for readers to digest large amounts of information quickly. They also help to tell a story, highlighting the most important points and making the data more relatable to people. As a result, infographics are an essential tool for anyone looking to communicate effectively with their audience. Whether you’re trying to educate your readers or simply grab their attention, infographics are a powerful tool that can help you get your message across.

Adding Infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. Ideally, an infographic should be visually engaging, and contain a subject matter that is compelling to your target audience.

Helpful Tips To Get You Started

Even with top of the line infographic design software like Adobe Illustrator, creating effective graphics is no easy task. To help you get started with your content marketing, here are a few useful tips for creating compelling infographics.

Choosing The Right Font for Your Infographic

When it comes to choosing the right fonts for your infographic, there are thousands of options.  Try to think about typography as a complementary element to your theme.  Sometimes, it helps to take a look at other infographics for inspiration. If you’re not sure where to begin, try using a tool like Font Pair to get designer-recommended font groupings.eve their marketing goals.

Advoid Cramming Too Much Information 

As information continues to become more readily available in our lives, It’s important that graphic designers and marketers hone their skills at designing infographics.    Unorganized and poorly formatted data won’t go very far.   To create more effective infographics, stay focused on categories that help you make your point. Arrange the information from those categories in a way that is easy to grasp to avoid something that look like the infographic below…

Keep Your Infographics Simple

Limit your color palette. Break the data into sections and don’t make your audience think too hard by presenting the information through visually clear typography and beautiful graphics.  By keeping things short and simple, you ensure that your audience isn’t overwhelmed and distracted from the message that you intend to convey. Simplifying also means you are amplifying the meaning being conveyed. 

Choose The Right Color Pallette

The difference a color palette can make is amazing, especially in the world of graphic design. The right palette can help organize an infographic, promote a brand, reinforce the topic and more. Using the wrong colors can turn a great topic into an eyesore, harm the brand’s image and convey the wrong message. If possible try to use a Brand Style Guide to ensure consisitency.

Common Mistakes Designers Make

There are a few common mistakes that Graphic Designers can make an infographic less effective. One mistake is using too much text. Infographics should be quick and easy to understand, so lengthy blocks of text will only confused viewers. Another mistake is overcrowding the design with too much information. An effective infographic should focus on one key message, and all the elements should support that message. Overcrowding the design will only make it more confusing for viewers. Finally, infographics should be designed for easy sharing. Make sure the file size is small and that the resolution is high enough for printed materials. With these tips in mind, you can avoid common mistakes and create Infographics that are both informative and visually appealing.

 Infographic Examples to Inspire You!

WebpageFX put together these science-backed reasons why music can help you get your work done, and worked them into this amazing Infographic. Beside just using a  great color palette, the graphic designers at WebpageFX did a nice job of following through with the theme, with various music notes and other custom symbols that represent a melodic sound.

Vacations are a Must Infographic

From the good, to the bad, to the ugly, Quill makes great use of imagery here in this Infographic about Vacations are a Must. Notice how this infographic uses a generally bright color palette, to reflect the lightness of taking a vacation. The happy images incorporate the benefits, too. But when it comes to the negative impacts of not taking time off of work, the pictures don’t hide them — even if it’s a cartoon, we can sense the annoyance of the characters that work or receive a call from the office during their time away.

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

— Paul Rand