What is an Infographic?
If you’re into marketing, graphic design, content creation, or really anything data related online, then you’ve come across an infographic at least once.
But what is an infographic? According to dictionary.com, an infographic is, “a visual presentation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject.” A well-designed infographic can help to simplify a complicated subject or turn an otherwise boring topic into an engaging experience.
Adding Infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. Ideally, an infographic should be visually engaging, and contain a subject matter that is compelling to your target audience.
Use Infographics When You Want To
or More Things
The word “graphic” is in infographic for good reason. Infographics rely on visual designs to present information in engaging and easily digestible ways. Use copy in conjunction with icons, images, charts, and graphs to illustrate concepts in a visually stimulating fashion.
A good rule of thumb is to use Infographics whenever you need to Illustrate data, Simplify Complex Information, Compare two or more things, or to raise awareness.
Tips To Help You Get Started
Even with top of the line infographic design software like Adobe illustrator, creating effective graphics is no easy task. To help you get started with your content marketing, here are a few useful tips for creating compelling infographics.
Choosing the right font
When it comes to choosing the right fonts for your infographic, there are thousands of options. Try to think about typography as a complementary element to your theme. Sometimes, it helps to take a look at other infographics for inspiration. If you’re not sure where to begin, try using a tool like Font Pair to get designer-recommended font groupings.
Don’t Cram Too Much Information
As information continues to become more readily available in our lives, It’s important that graphic designers and marketers hone their skills at designing infographics. Unorganized and poorly formatted data won’t go very far. To create more effective infographics, stay focused on categories that help you make your point. Arrange the information from those categories in a way that is easy to grasp to avoid something that looks like this:
Keep Things Simple
Limit your color palette. Break the data into sections and don’t make your audience think too hard by presenting the information through visually clear typography and beautiful graphics. By keeping things short and simple, you ensure that your audience isn’t overwhelmed and distracted from the message that you intend to convey. Simplifying also means you are amplifying the meaning being conveyed.
Use The Right Color Palette
The difference a color palette can make is amazing, especially in the world of infographics. The right palette can help organize an infographic, promote a brand, reinforce the topic and more. Using the wrong colors can turn a great topic into an eyesore, harm the brand’s image and convey the wrong message. If possible try to use a Brand Style Guide to ensure consisitency.
A Few Examples to Inspire You
WebpageFX put together these science-backed reasons why music can help you get your work done, and worked them into this amazing Infographic. Beside just using a great color palette, the graphic designers at WebpageFX did a nice job of following through with the theme, with various music notes and other custom symbols that represent a melodic sound.
Vacations are a must: Proven reasons why you need more time off
From the good, to the bad, to the ugly, Quill makes great use of imagery here in this Infographic about Vacations are a Must. Notice how this infographic uses a generally bright color palette, to reflect the lightness of taking a vacation. The happy images incorporate the benefits, too. But when it comes to the negative impacts of not taking time off of work, the pictures don’t hide them — even if it’s a cartoon, we can sense the annoyance of the characters that work or receive a call from the office during their time away.
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