Need Help Designing Your Company Logo?

Having a well designed  Logo is important, but so is choosing your colors. Different colors have different meanings and the colors you choose can have a psychological impact on your audience as well.

For example, many fast-food restaurants use red and yellow because that combination of colors is thought to stimulate the appetite.

Just keep in mind that consistency is key. If you decide to use shades of blue in your logo and on your website, then you should use those same colors for your social media pages, marketing material.

Simple was the word that came up above and beyond, more than anything else,” said Brian Rafferty, global director of research insights for Siegel+Gale. “When people were asked what makes a logo memorable, it was simplicity.

In fact, the branding firm conducted an online study with 3,000 respondents in the U.S. and U.K. who were asked to evaluate logos for more than 100 of the world’s largest brands.

According to the findings, memorable logos are 13 percent more likely to get consumers’ attention, 7 percent more likely to make them want to learn more about the brand, and 6 percent more likely to suggest a company is more unique than others in its category.

1. Brand Recognition: A logo is often the first thing people see when they encounter a company, and it can help to create a strong visual identity for the brand. A well-designed logo can help to make a company more memorable and recognizable to customers.

2. Differentiation: A logo can help a company to stand out from its competitors. A unique and well-designed logo can make a company more distinctive and help it to communicate its values and personality to its customers.

3. Professionalism: A well-designed logo can help to create a professional image for a company. It can make the company look more established and credible, which can be important for building trust with customers and stakeholders.

4. Consistency: A logo can be used across all of a company’s marketing materials, from business cards to websites to social media profiles. Using a consistent logo can help to create a cohesive and unified brand image.

5. Marketing: A logo can be used as a powerful marketing tool. By putting a logo on promotional items such as t-shirts or bags, a company can help to raise awareness of its brand and build a loyal customer base.

Overall, a company logo is an important part of building a strong brand identity and creating a professional image for a business.