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CT Logo Design

Making a Good First Impression

First impressions are incredibly important in the world of business. No matter how great your product or service (or how bad!), making a good first impression is all about design. 

In fact, researchers at the US Naval Academy found that the look and feel of a website including its logo is the main driver of the user’s first impression of that business.  

If you’re considering going down the DIY route remember, there’s nothing more expensive than cheap design!

Let’s build a brand together!

Great Logo Design

What makes a logo great?

Simple was the word that came up above and beyond, more than anything else,” said Brian Rafferty, global director of research insights for Siegel+Gale. “When people were asked what makes a logo memorable, it was simplicity.

The branding firm conducted an online study with 3,000 respondents in the U.S. and U.K. who were asked to evaluate logos for more than 100 of the world’s largest brands.

According to the findings, memorable logos are 13 percent more likely to get consumers’ attention, 7 percent more likely to make them want to learn more about the brand, and 6 percent more likely to suggest a company is more unique than others in its category.

The foundation of any great branding strategy is an eye-catching logo. Make sure it’s done well!

Belltown Graphics, LLC
27 Chatham Fields Rd 
East Hampton, CT 06424

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